Developing micro-interactions for the Lightning Design System
Our UI/UX team designs user interfaces for mobile apps and web products that increase conversion, reduce cost of maintenance and build a consistent user experience.
We extend product design departments of the most innovative startups and established companies. We provide ongoing UI/UX design, remote staff augmentation and constant iterative design improvements. The process is highly involved and requires deep collaboration on both sides.
From competitive analysis to interactive prototypes, our agency implements engaging and simple-to-use user interfaces. Our user-friendly product design helps companies achieve quantifiable business goals through output that captivates the customer and sets them apart from the competition.
We work with established companies and growing startups around the world.
We reached out to Ramotion for support on a significant update to our product. The team provided an expert that perfectly matched our needs and the resulting collaboration was a huge success. I definitely plan on working with them again.
Ramotion is helping us create a well-rounded and engaging experience for all of our customers. They feel like part of our internal team, and we have a great working relationship.
Ramotion is a rock solid team. They combine an innate instinct for good design with a keen understanding for real world business challenges.
I have impossibly high expectations, and the talented team at Ramotion didn't disappoint. They delivered thoughtful, polished designs, and code that made an outsized, positive business impact by dramatically increasing our customers' ability to find and understand support site content.
Requirements gathering: user personas, key use cases, current pain points, business goals, industry best practices.
Equity analysis, areas of opportunity, takeaway synthesis, WCAG 2.0 accessibility check, competitive analysis.
Information architecture, UX map, low-fidelity wireframes, draft clickable prototype.
Visual direction, mood-boards, UI concept of the key screens. Applying a visual concept approved on the previous stage to the rest of the screens. High-fidelity clickable prototype.
Motion studies of the interface behavior, iconography and illustrations.
A consistent library of UI elements (UI Kit based on atomic design system principles), recommendations for development team, iconography, illustrative guidelines and other brand identity element when needed.
It depends on the project, but an average engagement with our UI/UX design agency takes three months and longer. Therefore, our clients get the best results when we have our team dedicate to their project for extended periods.
Our design team is here to provide a holistic service for our clients. We act as startup UI/UX design firm, website design agency, app development company, and web app development studio. We also offer branding agency and design systems agency services. We know that our clients need all of these services in the digital world if they want to succeed online.
UX design (User Experience) is responsible for how the interface works. User Experience Design is a multifaceted concept that includes many disciplines: interaction design, information architecture, visual design, usability, and human-computer interaction.
UX design is the process of creating products that are useful, easy, and enjoyable to use (either digital or physical). It's about improving the product experience so that customers find value.
If UX is the experience a user has when interacting with your product, then UX design is, by definition, the process by which we define what that experience will be.
UX Design happens all the time. But, intentionally or not, someone makes the decisions and determines how the person will interact with the product. Good UX design happens when we make decisions in a way that understands and satisfies the needs of our users and our business.
If we look at interactive things like a website, an electronic device, or an app, designing a user experience means determining what the product will do for people, how they will use it, and how it looks and feels.
UX design is practiced by designers particularly interested in the interaction between users and the system within which they use a product.
So, for example, a UX designer will adhere to the principles that help make a product accessible and embody these principles in the system design process so that the user interacting with it finds it understandable.
Design ideas are tested for viability by customer feedback and re-tested to ensure that the final product works well for users.
The difference between UX and UI is that the UX designer plans how you will interact with the interface and what steps you need to take to get things done. And the UI designer comes up with what each of these steps will look like. However, as you can see from the examples above, UX and UI are so closely related that sometimes the line between concepts is blurred.
Therefore, UX and UI are usually handled by one designer whose profession is written with /.
Recently, the popularization of the UX/UI designer profession is more associated with the development of digital technologies. But that "boom" (when we started seeing the term "UX/UI" in every second job ad) is associated with the name itself, which someone came up with just recently.
UI/UX design is one of the most in-demand jobs in the digital industry right now. How long it will be in demand depends on the development of this industry. And it is only gaining momentum.
The division into web designers and UX/UI designers appeared with the development of the Internet. Over time, narrower specialists were needed who would make interfaces specifically for websites.
UI/UX design is a broader concept than web design.
Employers sometimes separate UX and UI into two different jobs. First, the UX designer gets some tasks: he explores the subject area, analyzes the target audience, creates a prototype, and tests it. Then the UI designer is connected, who brings the prototype to readiness - draws up the user interface.
The division into UX and UI remains in small design studios and large companies. For example, a lead designer for a company can only perform UX tasks as they previously worked as a UX analyst. In this case, novice specialists can give UI tasks to practice visual design skills.
At the same time, there is a trend: the boundaries between UX and UI roles are beginning to blur. Now the interface designer is a UX / UI universal.
The user interface designer plans his work flexibly. This means that he can choose a different set of actions to solve a specific problem.
A designer's work can be divided into four stages: research, design, visual design, and solution verification.
For a detailed study of the task, the interface designer uses various UX research tools:
The designer is looking for insights. That is, it understands what exactly the user needs and whether the method of solving the problem that the customer defined is suitable for him. Therefore, the interface designer communicates not only with the customer but also with the potential user of the product.
At this stage, there will be calls, meetings, clarifications of the task, and new details. Finally, at the end of the stage, they will gather into a single picture of wishes, requirements, and restrictions.
Imagine that a designer has received a task: to design a mobile application and a landing page for a clinical diagnostic laboratory service.
Users of this application should be able to order and pay for tests, call a doctor at home, view old test results, and add another user to the application, such as a child.
During the task discussion with the customer, the designer will ask why these functions cannot be added to the personal account on the site and why it is essential to put them in a separate application. From the customer, the designer learns that the application is a hypothesis. If most users start ordering tests through the application, it will be improved, new features added, and the application expanded.
At the stage of preparatory studies, the interface designer visualizes the task algorithm. Here he can apply different tools, for example:
Before proceeding to the interface design stage, the designer determines the metrics by which the effectiveness of the design will be measured.
In the customer's brief from the example above, there was a request for two formats: a mobile application and a landing page - a one-page site that will tell about the application's functions. Each design will have its performance rating; for example, this is the number of application downloads for a landing page.
After the preparatory stage, when all the data is collected, the designer visualizes the structure of the product or service in the form of an outline.
The fastest rough sketch that shows an idea is called a wireframe. Typically, the layout design follows the "progressive jeep" method, when the entire structure is made first, and the details are worked out gradually.
You can already send the specification to the developers who will program the application at the sketch stage. This is necessary to understand whether they can implement the designer's ideas.
The wireframe is detailed and becomes a realistic prototype in the client's coordination process and parallel testing with the developers. On the way from point A to point B, the layout goes through several iterations. Finally, the UX designer presents the prototype to the client and tests and improves it.
UX design has principles that help build effective interface design. Aspiring designers can be guided by the ten principles of Jakob Nielsen, the guru of user design.
The interface designer moves on to the UI design stage as the next task. To complete the UI part, he must have visual design skills.
At this stage, the designer decides how the elements will look and selects pictures, fonts, and colors - the general style. Then, if necessary, the UI designer will create animated objects.
In the UI part, the designer monitors the interface's overall beauty, that the user correctly reads the interface elements in all screen states, and that the interface meets accessibility standards. This applies to the visual part and the interface's interaction. That is, in terms of UI, the designer continues to think about the UX of the interface.
The interface designer tests their layout with various tools. The simplest is corridor testing; it helps to find blunders quickly. Next, the designer creates a survey scenario and interviews several possible users. Then he collects and analyzes the feedback and, if necessary, returns to the previous stages. Finally, usability studies and AV tests are used for more complex testing.
In the end, the designer finalizes the interface prototype and gives it to web developers. However, he is still included in the task and controls the process up to the delivery of the finished product to the customer.
The interface designer is the user's advocate. At each design stage, the designer thinks about how the interface will work (UX design agency) and how it will look (UI design agency). This concern is not about the interface but the user, whether he will be comfortable in the end. So user testing in web development is an essential part of the work of any digital design agency.
Yes, the designer considers the business's interests and the possibilities and limitations of technology. Still, his main goal is to develop an interface that will solve the user's problem.
User experience is the process of identifying and solving user problems to improve user satisfaction. The improvement in usability, ease of use, and delight a customer gets when interacting with a product determine the quality and relevance of that product.
You don't notice the result of a UX designer's work until everything works well. But, when working with a product, you start to wonder, "What should I do next to solve my problem?", Then you have come across a bad UX.
User experience is natural science akin to architecture or psychology. It is based on research of user groups, information architecture, usability, and content strategy.
As a result of combining these components and different design systems, the goals and objectives are solved in the way that makes the most sense for the person using a particular function. A UX designer is an assistant to the user. He will listen and delve into the client's problems better than any psychologist; he will create the most favorable conditions for achieving the goals set for the design.
UX design problems are subjective, as they are often associated with the individual perception of a product or service, so one hardship can have many solutions. The main goal of UX firms is to choose the most successful option that will suit the maximum number of users.
UX designers collect and analyze information about users and significant competitors, identify customer goals and wishes, and analyze how these tasks are already being solved in the market. Based on this analysis, the most successful and flexible solution for a particular product is found. Then, develop the structure and strategy of the application.
Wireframes are developed based on the drawn-up strategy; working prototypes are created from them. Testing and prototyping allow you to identify problem areas and create a smooth user interaction process with the interface.
The work of UX designers does not end with the prototype. They participate in the project at all stages of product development, coordinating work with developers and interface designers. They are also responsible for realizing the goals of the product.
The UX designer ensures that the company's product meets users' needs and allows them to achieve the desired result smoothly. Then, like a good wizard, he paves a comprehensive and convenient yellow brick road for the user, which will undoubtedly lead him to a magical solution to even the most complex problem.
In this way:
The convenience and simplicity of a food delivery service or a marketplace site determine whether we will return to shop again or stop using these products forever. According to a joint study by Google and MTM, 74% of users uninstall retailer apps precisely because they are dissatisfied with the interface.
UX design firms are responsible for the accessibility, logic, and beauty of the site or application.
A UX/UI designer who wants to work in UI UX design agencies needs many skills to be good at their job. In terms of hard skills, he should:
Knowing the basics of developing interfaces for web services and mobile applications is the base you need to string the rest of the knowledge and competencies.
Know the basics of digital marketing. Without researching the target audience, creating an effective and competitive website or application will not be possible. Therefore, a UX/UI designer must understand how to create a user profile and research competitors' products.
It is not enough just to study the target audience and competitors. It is also important to process and analyze this information correctly. In addition, you need to master the methods of analyzing business tasks: JTBD (Jobs to be done), the technique of persons, and competitive auditing products.
The work of a UX/UI designer is not only about the functionality and usability of a product but also about its aesthetics. The design's ergonomics, the site's color scheme, and its beauty create a mood and influence the customer's decision to purchase. Therefore, it is essential for a specialist in this field to develop observation and taste, as well as to expand knowledge about artistic techniques. This will help UX / UI design courses, specialized education, and constant practice.
And other technical skills are essential, but it is equally important to back them up with developed soft skills. The UX designer needs:
To solve a user's problem, you must understand his feelings.
The field of web design does not stand still, so a professional needs to keep track of trends and constantly expand their knowledge and skills.
Designing a website or application is long and requires a lot of effort. Therefore, the ability to work on a task for a long time will come in handy for a person who decides to link his career with UX / UI.
Even if the same person does UX and UI, his work is connected with other people in the team: developers, copywriters, and project managers. Therefore, a designer must learn how to correctly set tasks, discuss edits and suggestions, and hear their colleagues.
UX/UI designer is a representative of the creative part of IT. The ability to visualize the client's desires, find new ways to solve problems, and have an innovative approach will help you succeed in your chosen field and make a career in product design.
In 2022, almost no business can do without a website or mobile application, be it a small nail salon or a large corporation. According to the international job search and hiring service Glassdoor, the profession of UX designer is ranked 24th in the list of the 50 best jobs in the United States.
The pandemic has accelerated the digitalization of our world, so every year, the value of UX specialists will increase, and career prospects will allow you to develop in your chosen field. Employment options for designers are also different:
When launching a startup, everyone aims for a product with well-thought-out logic and a catchy UI. Therefore, at the stage of contacting various digital agencies, the website, and portfolio of each potential contractor are carefully studied. A good digital design fir, will make your brand identity, graphic design, and mobile app design according to UX strategy in cooperation with a user experience agency. As a result you will get a good digital product made by UX professionals.
It is common to think that designers in UI / UX agencies have a lot of experience, which means they can be trusted. And, you know, in many ways, it is. But, in addition to the excellent visibility of the designers, there is always someone in the team who will lend a shoulder. Plus, a signaller in the form of a project manager will eliminate any misunderstandings.
Everything is a little more complicated with freelancers: you will have to trust them even more than your best friend because misunderstandings will undoubtedly affect the work results. Therefore, hiring a UI/UX freelancer is a big gamble.
Can you be sure that you will not be left with anything? And the one who sits on the back of the monitor? Unfortunately, although the issue is urgent, it is not always possible to close it on the shore - often, all agreements and areas of responsibility are regulated only "in words."
In the story of hiring a freelancer, one portfolio will not be enough. To minimize the risks and not get a bad UI / UX design, you will have to dig headlong into freelance exchanges (Upwork, Toptal, 99Desings), shovel a bunch of ratings and reviews, study the niches in which potential candidates have worked, see what they publish on the same Dribbble.
The obvious advantage of going to a UX company is that the designer works with the project manager. The project is the link between you and the designer - it will ensure that you understand each other and plan all the deadlines and phone calls.
Freelance designers are too busy taking orders. It would be a mistake to think that they will allocate a lot of time to communicate with you (and even more so in advance to plan regular calls) will be a mistake.
The chances of getting a product with a good UI / UX design in the case of hiring guys from the agency are much higher. More people who understand UI / UX interface design know the main plugs and how to solve them. They ask for reasonable payment for their services - you can be sure that not a single kidney will have to be sold.
UI/UX for the price of a candy bar sounds ridiculous. Unfortunately, high quality rarely happens at a low cost, so you need to hire a UI/UX freelancer wisely. It is unlikely that a designer who asks to double / triple / continue the chain with fewer knots will give you a decent result.
Designers in professional UI/UX agencies are usually guys with experience behind dozens (or even hundreds) of projects in completely different niches. Such experience is a robust base, ensuring that a person knows many pitfalls in creating interfaces. A UI/UX designer who selects a color palette based on competitor research and user needs.
In the case of hiring freelancers, such a "baggage" of knowledge does not always happen - you should not console yourself with the thought that you will find that very universal "fighter." Even if there is potential in the UI, it is not certain that everything is as good with the UX part. Unlike agencies, where there is an "outside view" in the form of the same project manager (and other team members), this bonus simply disappears with freelancers.
Many freelancers, from time to time, do not complete the task on time. But no one canceled the human factor. As a rule, teams always have spare specialists who can take on work on your projects in case of unforeseen situations.
Project managers are always on the lookout. Usually, agencies value their reputation very much and care about the success of the projects they take on. Therefore, the process will not stop under any scenario.
When you are one-on-one with a UX freelancer, things are different. Solving all the micro-tasks always takes a lot of time - for some, this can be a real pain. And if problems are not addressed promptly, then this can turn into a need to postpone the deadline (or into poor-quality work).
Any gag can put everything on pause because a freelancer has no one to turn to for help or advice.
You should not lose sight of the fact that freelancing is far from being the primary source of income for everyone. People who just work part-time on freelance markets are unlikely to give all the best. They don't owe you anything, so they can safely stop working on your projects and switch to a more profitable undertaking for them. Agencies will take care of everything.
The designer made an excellent UX design, handed it over to development, and it turned out to be technically unrealizable. What's next?
In the agency, the project manager will solve the problem - consider him a kind of babysitter for the product. With the filing of the project kit, communication is carried out between the designer and the developer, so when something goes wrong on one of the fronts, he will take everything into his own hands: he will reach out to everyone and help the team fix the problems.
A minor glitch or a global problem - if you hire a freelancer, you will have to deal with all this yourself. Does something need to be changed? Explain yourself. By the way, it is not always easy to convey an idea to a designer.
The contract you conclude with a UX design agency guarantees continuous support and project delivery on time. The main advantage of such cooperation is that the project does not remain "abandoned" after it is released. The improvement process will not be interrupted even after you show your idea to users.
Not all freelancers are ready to finalize the project after the release. After the specialist has placed an order, he often proceeds to the next one. Therefore, he will no longer have time to finalize your project. Therefore, most likely, you will have to look for a new contractor for additional tasks.
Of course, different specialists are needed for each project. However, if you want high-quality work, then it is better to choose agencies, not freelancers. A UX design agency guarantees and supports you at all project planning and implementation stages. Therefore, if you do not want to take risks and entrust your project to professionals, learning how to set up the process onshore will not be superfluous. What is needed for this?
After you have reviewed the portfolio and selected the right UX design agency for you, you need to consider the future project's presentation. First, reflect and clearly state your idea. Then, so the company clearly understands what is expected, you get a working solution to your problem.
You are working with a team. It is not worth passively observing the process - this approach does not work well. Instead, try to actively participate in the creation of UX design: share ideas, comment on the work results, and go to phone calls and meetings. Only in this way can you get exactly the project that you intended.
Thinking through absolutely every little thing at the very beginning is almost impossible. So instead, decide what is specifically essential for your product and spend time on something worthwhile. A project manager will help you realize your ideas and convey them to designers and developers.
Good UX design agencies know their job. They use the best custom software development features and do usability testing. So trust them and enjoy not having to micromanage.
Thus, we can conclude that thoughtful UX design is essential. No need to think of stereotypes like "professional agency services cost a fortune" and "freelancers are amateurs." You can win anywhere if you think everything through from the very beginning.
One of the main criteria for choosing a digital agency is the presence of a portfolio with completed projects. Estimate how many tasks the company has already ended. Make sure these are completed projects, not presentations downloaded from the Internet. Evaluate the quality of the work and the overall style and concept. Because everyone has a different idea of the ideal product, not every company can suit your tastes. Therefore, when evaluating a portfolio, it is essential to consider whether you like the work style.
Also, pay attention to the diversity of agency work. For example, does the design change depending on the type of industry? Did the agency work with multilingual sites? Are there any sites similar to the project you are holding in your hands?
In addition, also find out if it uses agency design templates or creates your own. It is also an important indicator that shows the level of professional UI and UX designers and their digital products.
You can also be sure that different professionals work in the team, and not one person who performs all functions. If there is only one designer in the company, then he will probably combine your project with many others. In this case, it is likely that the work will go very slowly, and the result may disappoint you. So find out what experience the people in the team have. So you can protect yourself and be sure that your project will be done with high quality.