Web Design Services for Startups

Ramotion startup web design studio helps fast-growing companies stand out on the market and generate more customers by creating user-friendly converting website design.

descript card cover

Website front-end and visuals for the world's first audio word processor


Branding, web app design and development for a product that helps to find crypto market information

Mozilla Labs
Mozilla Labs
Mozilla Labs

Designing a website for innovative projects by Mozilla


Web design for a company that connects contracts post-signature to APIs


Branding and website for a data privacy company


Website design for a technology company that provides software solutions

Approach to web design for startups

We see marketing websites as an essential tool that allows brands to tell their story and showcase what makes them unique. Marketing websites should carry a tone of voice that syncs with the chosen brand attributes to help send the right message to the target audience. While designing websites, we apply key brand identity elements to create a cohesive experience that reflects both the state of the brand today and their strategic goals and aspirations for the future.

Capabilities in startup website design

Our web design process generates a consistent website reflecting startup branding, visual brand identity, and verbal identity. It also helps to establish a prominent position in the market.

User experience

  • Discovery
  • UI/UX audit
  • Information architecture
  • Copy and CTAs
  • Layout prototypes

Design & front-end

  • Visual design & interactions
  • Front-end development
  • CMS
  • Iconography & illustrations
  • 3rd party integrations
Technology stack
  • ReactJS
  • Gatsby
  • Webflow
  • Contentful
  • DatoCMS

Startup website design services

Helping startups grow with a professional and trustworthy design is what we do best. We offer services ranging from website development to branding so you can get everything in one place.

Startup branding

In our startup branding design studio, we work to create stylish and memorable brands for new and established companies.

Startup UI/UX design

Through our design process, we take a professional and innovative approach to developing interfaces that engage the users.

Startup web app development

Our project-based or staff augmentation approach help to build web apps faster and tailored to startup needs.

Our startup website design company clients

Established brands and growing startups backed by top VC firms around the world.

datum logo
descript logo
elph logo
filecoin logo
final logo
flyr logo
hackerrank logo
hana logo
iterable logo
mobingi logo
mozilla logo
protocol labs logo
truebill logo
wizeline logo
xero logo
Ramotion was fast and efficient without sacrificing quality. Their team of designers and developers brought our vision to life and we are thankful for their expertise.
 Dan Brown
Dan Brown
Senior Marketing Manager at Mozilla
They’re very responsive and go above and beyond to meet our needs. We continue working with them, which is the best sign of our satisfaction.
Andrew Mason
Andrew Mason
CEO at Descript, founder of Groupon
We built a wait list of over 100,000 email addresses when we were launching our product, and they had a hand in helping us to pull web designs together and build the product after that point. Now, we have thousands of happy customers and testimonials from them.
Andrew Cramer
Andrew Cramer
Head of Cards at Final (Acquired by Goldman Sachs)
They hit all of our goals and delivered on the schedule they originally proposed. They accommodated the changes in our initial requirements as we needed them and quickly adapted.
Ritik Malhotra
Ritik Malhotra
Co-founder at Elph (Acquired by Brex)

FAQ on web design services for startups

  • Why do we need a professional web design company, digital marketing agency, or web design agency to make a startup website design?

    Every business needs the help of web design agencies or web design companies to boost the company's credibility. There is a good chance that several web design agencies have different quotes based on their services. But you should find the best web design agencies that are more suitable for your budget and your experience in web design. Without a website design, consumers may doubt your business's validity. Otherwise, if you have an excellent arrangement made by web design companies and good development services, it allows you to make a solid first impression and reassure visitors that you are a legitimate business.

  • What is a startup website?

    A startup website is a freshly created collection of web pages that sell a product or service online and look for a scalable business strategy. Today's most popular web startups are frequently software development solutions that use various monetization systems.

  • What are the latest trends in startup website design and development services?

    Website design agencies use a lot of startup latest trends in website design and development for small businesses or big companies. These trends give more competitive advantages to those who use them. Best website designers can creatively design websites that will take the first positions on search engines. Here are the most trending ones.

    Dark Mode

    Not only dark mode website designs look ultra-modern, but they also make colors and design components pop. The dark backdrop design enhances the visibility of the features by increasing the contrast ratio when combined with other colors while improving visual ergonomics by decreasing eye strain. It is very important when you create startup websites for a small business or a big company with the help of development agencies and a project manager.

    It is more elegant and significantly impacts a long-term user who intends to read or view a large amount of content. Additionally, the Dark Mode Design Aesthetic blends well with other popular design trends, including dark and somber color palettes coupled with gleaming neon and future yet dark cyberpunk and dystopian aesthetics.

    3D elements

    People have always been drawn to 3D elements. What held the movement back were technological limitations and prohibitively high price tags. However, technology has advanced that 3D design may be accomplished without NASA-level equipment, allowing an increasing number of designers to participate.

    That is advantageous not only for the looks of your website but also for UX - dynamic 3D design encourages users to stay on the website longer. Users should expect to see 3D web design services that draw them in and blur the line between digital experiences and physical surroundings.

    Mobile-First Approach

    Adaptability has long been a central concept in web design and development. However, it is now a fully automated component of every website. Because without it, not only does the user experience suffer, but also the search engine indexing ranking.

    Today, mobile takes precedence over desktop. As a result, one of the web development trends in the development of smartphone sites or application capabilities.

    PWA is one such strategy. AMP is another possibility. These pages are substantially faster to download than HTML ones. Additionally, they enable the site to be saturated with rich animation material.

    Voice Search and Navigation

    We are all living in the dawn of the voice search age, which is critical. Every smartphone includes a digital voice assistant, such as Siri on iPhones and Google Assistant on Android devices. Additionally, artificial intelligence-enabled intelligent speakers are gaining popularity.

    To be sure, if you want your website to be easily found, you should immediately begin optimizing it for voice search. According to one study, two out of every five adults consider voice-activated devices indispensable in their daily lives. Fortunately, integrating voice search recognition APIs into your website is quite simple. And the technology is supported by the world's two most popular web browsers - Google Chrome and Firefox.

    Web Page Speed

    The trends highlighted here are more concerned with improving user experience, website performance, faster page loading times, and overall speed. This is because we are constantly pressed for time when browsing the web, and when a page is slow, we abandon it in favor of another. After all, there are an excessive number of beautiful websites.

    You should seek new technology to speed up the development process when you create websites. Similarly, data security is a future trend that will continue to grow in importance over time.

    Motion Design UI

    Motion design made by a digital agency is a significant trend in the online form of web development. Smooth animation is critical for a website's success and is increasingly popular today. This web development style is expected to grow in popularity in recent years. Both GIF animation and Motion UI function in this scenario.

    Minimalist design

    The minimalist design of bespoke websites made by a professional web design agency, combined with intelligent interaction and the latest trends in creative web design, provides a pleasant user experience and captures users' attention. With the aid of AMP, it is possible to apply Motion Design without sacrificing download speed.


    Therefore, consider animation immediately if you want to engage the user on your page. Ultimately, you want to increase the attractiveness of your website and maximize user happiness. Consider the trends in active web development and design strategies discussed here to create a useful and entertaining website according to your business model.

  • What kinds of startups need web design services?

    Almost every firm that wishes to create digital products should design its web app and use some digital marketing features. That is especially true for startups, as they need to differentiate their products from their respective competitors. So let's take a look what is what kind types of app development for startup industries are there:

    • Agriculture startups
    • IT-related startups
    • Education startups
    • Entertainment startups
    • FoodTech startups
    • Healthcare startups
    • Hospitality startups
    • Music startups
    • Media startups
    • Pharmaceutical startups
    • Telecommunication startups
    • Transport startups
  • What should a startup website include?

    If you want to make a fully functional solid first impression when you have just started creating startup websites, we'll explain why these characteristics are critical for your web design. Therefore, let us begin.

    Powerful heading

    The first eight to ten seconds are advised to capture the user's attention. And this is why you must have a compelling headline that will compel users to stop and read deeper. Utilize large fonts for your headline to guarantee that it is the component that makes up most of the page.

    Quality and compelling images

    The website design of certain startups may be operating on a low budget. New enterprises believe that by utilizing stock photos, they may save money. However, this is not the case. Using stock pictures on your website depersonalizes it. Custom graphics should be sprinkled across your site to increase emotional impact and memorability.

    Quick registration form

    Your website's registration forms take you one step closer to funneling prospects down the sales funnel. And for startups, increasing registrations, whether through email newsletter subscriptions or giveaways, is a struggle. And it's made even more difficult if your onboarding process is lengthy. So after picking the user's attention, ensure a smooth onboarding procedure.

    Social proof

    Credibility is one thing that people search for when visiting a startup website. However, new firms may have difficulty with this. Make the most of any company milestones, accolades, or client testimonials. You can increase your brand's reputation by displaying social evidence on your homepage.

    Clean User Interface

    You want your user interface to be as simple as possible. You want to subtly direct readers to some regions of your website to generate conversions. And this is not exclusive to startups who build websites. While entrepreneurs could be more transparent about their offerings, having a clean user interface prevents users from becoming disoriented.


    Another technique that web designers use to avoid boredom with the design of startup websites is to use exciting animations. For example, you may enhance your startup website's appeal by incorporating playful drawings and animations. That will encourage users to stay longer on startup websites, increasing your Time-on-Page score.

    User-friendly navigation

    We've reached the final component of your startup website's design — user-friendly navigation. A difficult-to-navigate website will turn users off and cause them to leave. That will increase your bounce rate, which is detrimental to your SEO, digital marketing, and email marketing efforts.

  • What makes a good startup website?

    Any digital agency will highlight two key points which make up a good startup website for small businesses. Here are they:

    Clear company message

    The company's central message is the most critical section of a new website. Around 90% of your time and effort should be dedicated to it. Instead, it is viewed as an afterthought when crafting the copy. It's worth noting that one of the primary reasons for Apple's success is its message.

    What constitutes effective messaging? Effective messaging of small businesses should be direct but not necessarily evident. Everybody wants a clever and catchy title, but it shouldn't be forced. You're more than likely to come up with something while showering or trekking up a mountain.

    Video content

    There are currently a lot of websites of small businesses that claim to provide the next time-saving, practical solution, and everyone is attracted to it. However, not everyone has the time to read every landing page. That is where a video can help.

    It makes no difference if the video is an introductory screencast of you using your product and demonstrating its merits. Allow your users to simply click play and observe your product in action. In other words, any website design agency will suggest performing the heavy lifting for the slackers who purchase your product.

  • What is the difference between a corporate website and a marketing website?

    Every business requires a website in today's industry. A corporate website made by website design agencies is a website that a corporation uses to promote its brand by displaying its profile and business information. A corporate website can engage potential customers, collect feedback, and provide customer support. It is unique to one entity and doesn't share web material with third parties.

    A marketing website made by the best web design company aims to advertise products and other services while increasing online traffic. A marketing website is utilized to increase the consumer base. This type of website employs various marketing methods, promoting and assisting businesses. The marketing website must include a call-to-action button. A business goal and digital marketing strategy must be established before developing a content marketing website. It is not necessary to have small business information on a website.

    The primary distinctions between corporate and marketing websites are in the audience they are designed to reach and the specific entity they are intended to represent. A corporate website represents a single entity's consistent viewpoints, strategies, and objectives. However, a marketing website is designed to persuade consumers to acquire the goods and services produced by that corporate company.

  • How do I get clients for my web designing startup?

    There are multiple ways your development team can attract more clients to your startup. However, these points can also be encountered while cooperating with development and website design agencies.

    Activate your social media

    Anyone trying to sell their services or products should know that customers buy from individuals they know and trust. Therefore, you should have one of the most effective tools for your social media presence and personal brand.

    You can rapidly grow an audience across numerous channels by sharing your expertise and showing your brand tone of voice on social media with the help of a design agency or any design company. If you are a designer, you can approach social media channels similarly to a personal portfolio. Share your stunning work and utilize captions to humanize yourself.


    Networking is a simple way to connect with potential clients and begin developing one-on-one connections. The most critical part of your future success is obtaining your first client. Referrals and reviews can serve as a supporting hand for future expansion. You might even meet your very first client during a networking event!

    Attending local meetings is an easy method to network. The majority are completely free to participate in where your intended audience is likely to be present. For instance, if your audience is small tech companies, join the meetings such as the New York Entrepreneurs & Startup Network.

    Create killer content

    While writing a blog article is an excellent long-term strategy for your organic channel, developing original content and advertising it through your SMM channels is a more direct method of gaining clients.

    This might take the shape of an eBook, various brand or marketing materials connected to your company, a podcast on utilizing multiple tools, or even an infographic that breaks down a conventional method into phases. Then, once you've created it, advertise it on social media.

    Design a landing page

    When developing a landing page or a successful website, any website design company will suggest you try to view each block of your page as a perfectionist. While this is a characteristic your clients will enjoy, your objective should be quickly constructing a great landing page. Sharing your landing page is a critical step in acquiring leads' contact information. Your landing page should be shared often on social media and contain various promotional material.

    Find a niche

    Another strategy to get more clients for startup companies is establishing the right niche for your business and making a good web design according to search engines. It might assist you in focusing your branding efforts as well as determining what kind of service you want to provide. Another advantage of focusing on the right business niche is that you'll quickly become an expert in that area. You'll pick up on industry terminology, insiders on how your competitive websites work, and discover trends for the best web design to make your creative process fully functional.

    Consider the best web design agencies for designing websites

    Consider various web design companies and design agencies, such as our web design firm from New York, which will value quality above all else. You will meet all company websites and try to find reasonable rates for your website projects. Work with clients who value the quality of your work.

  • Does your startup web design agency provide only design or web development as well?

    Apart from the digital agency or web design company that provides website design, we offer services in UI/UX design, company branding, designing a product system, iPhone app development, and web app development services.

    What comes first: website design or strategy

    If you already have a website, you will have to develop a strategy and business objectives with the help of a web design agency and then orient the site using high-quality services. But in an ideal situation, an advertising strategy should be formed before transferring the technical specifications to the site to the developers.

    Main stages

    The main stages in the formation of a digital marketing strategy for a startup web design have key performance indicators:

    Definition of the target audience

    An aspiring entrepreneur needs to determine precisely who will be the target audience of his product. The promotion strategy should be based on the behavioral characteristics of the audience.

    You can put together a focus group and consider where the customer is looking for information about products like yours and what he is primarily interested in. This is important for any web design project because the customers' tastes are often very different from the tastes of the business owner.

    Market and competitor research

    If you came up with a startup, you likely have an innovative product. However, even in this case, you still need to study the competitors and understand what the market looks like when your web design product launches.

    Formulation of realistic goals

    After studying the target audience and the market, you should know what you can count on in the current conditions. Set goals and timelines to achieve them. It is crucial that objectives are measurable and deadlines realistic.

    Definition of promotion channels

    Best web design agencies study the behavioral characteristics of the audience, search engines, and competitors' experience - other startup websites. It helps web development companies to determine the most effective advertising channels for promoting the product.

    If the product is new and the demand for it has yet to be formed, contextual advertising in the search will not work: your product must be known and searched for to be effective.

    Social networks

    Social networks work best in the b2c-sphere and if you have a micro business. In other cases, they allow you to maintain contact with the audience, warm it up, and build your expertise and trust in the brand, but the conversion here will be extended.


    SEO is best delayed until your business is making money. Because search engine optimization is a prolonged business, traffic will come only after a few months, and before that time, it will take a lot of effort and investment.


    Content marketing and other PR activities used by any marketing agency are great opportunities for a new website to tell about itself. You will reach a new audience and interest potential customers by publishing in the media and online thematic platforms.

  • How long does it take to design a website for a tech startup?

    The website development timeline consists of several stages. The amount of time spent on each stage of creating a website corresponds to its objectives and complexity. Let's take a look at each step and calculate how long they might take in total:

    Discovery phase

    The initial stage in the work of web design companies lays the groundwork for the project's success. Design teams and developers must understand the client's needs, objectives, and target audience early. A project team and manager can make reasonably accurate time estimates at this level.

    Regrettably, this is seldom the case. Typically, we must begin by conducting research and conducting assessments of the project's needs, technical specifications, and drawings. Then, the client may be required to complete briefs and respond to questions about their vision and objectives, various business models or a singular business model, critical design aspects and preferences, the business's value proposition and sales process, and so forth.

    Details can be discussed over the phone or by video conferencing between a client and a web design company.

    Typically, the team creates a site map to define the general content structure. After the client approves, the team can choose the appropriate technology and develop wireframes.

    In common, two rounds of evaluation of the project specification and wireframes for the main pages are necessary. This stage lasts 80 hours. Multiple changes require additional time.

    Content creation phase

    A successful and stunning website must have both valuable and enticing material. It includes but is not limited to graphic, audio, and video content, text, and possibly content imported from current websites. In addition, important messages, calls to action, page names, headings, and keywords must improve their performance on search engines.

    For large design projects, content acquisition is time-consuming and, in some situations, the most time-consuming component of website development.

    Additionally, it is frequently defined and overlaps with other stages. A sound content strategy expedites web development and improves the website's visibility and usability. Because content development can take up to 80 hours or more, it's recommended to begin as soon as possible and start working with the best web design agencies or web design companies using digital marketing features.

    UI/UX Design phase

    This stage strives to produce an aesthetically pleasing, user-friendly interface for the client's required functionalities. The marketing agency or a website design company, with the help of a designer, makes pixel-perfect representations of the website's planned appearance and navigation using the previous stages' information, wireframes, and content.


    Mockups often comprise the design of the landing/homepage, internal pages, and mobile views. The design should reflect the company's image and business goals, from color palettes to fonts. Mockups are shown to the client, refined in response to their feedback, and then approved. Small businesses must use extreme caution while managing their online presence. The highly competitive environment offers little space for error, particularly for eCommerce websites. The design step could take up to 48 hours.

    Web Development / Coding phase

    Front-end development can begin immediately after the design and content are complete. However, the development time will be considered if the website's backend development needs complex queries, interaction with third-party services, or non-standard data processing duties. In addition, testing must be conducted to confirm the product's quality throughout the phase.


    Coding, validation, and cross-platform and browser testing made by web design companies consume a significant amount of time during the development of a website. Much depends on the client, as they must regularly connect with the team, provide feedback, and request adjustments. Coding can take 16 hours or more, depending on the breadth of work, the technology utilized, and whether or not the needs change.

    Testing phase

    Before launch, the finished and completely working product must undergo a final testing phase. The team must ensure that the finished product adheres to the authorized designs and specifications. They proceed through a series of tests and conduct a code review.

    How to identify

    The easiest to identify are typos, slow-loading pages, and non-loading parts. Next, users and investors comment on design, functionality, or content modifications. Next, the team must verify that the website functions correctly across numerous web browsers, devices, and screen sizes and, if necessary, do search engine optimization.

    Finally, before a web design agency can release the website design, it must receive final clearance from all parties engaged in the project. Incomplete content of startup websites is the leading cause of launch delays.

    Launch phase

    Once all beta testing conditions have been met, it is time for the web design team and website management team to open the website to the general public. That procedure should take a day or two unless the site is complicated and incorporates several apps and components.

    Following the launch, the site may require minor modifications and revisions to ensure it looks and functions properly.

    So in total, with each stage combined, it would take approximately 240 hours to design a website for a tech startup.

  • Which tech stack do your startup web design agency team usually use for creating a website?

    Our San Francisco web design company works closely with our client's team, so we use the required tech stack. However, we enjoy working with ReactJS, React Native, and Vanilla JS. We are big fans of functional programming, so we have some front-end projects written in PureScript and Elm. But, we are open to using TypeScript, Lodash, and other technologies and services for a startup website.

  • How much does hiring a startup web design firm to build a website cost?

    Like any software development company, the exact web application development cost highly depends on various factors. Let's dissect some of the core ones when assessing a digital project.

    Scope of work

    The intended scope of work is the first thing that impacts the project's cost. Whether you are preparing to build a complex infrastructure with many interconnected functionalities or simply want to create an E-Commerce website under your brand, it does matter.


    The following essential aspect of the web application development process is the complexity of the web app structure. Compared to the template solutions and search engines, the custom web app will take a reasonable amount of time for the developers to bring to life.

    The last factor

    The last factor that can influence the total cost of a web application is the location of the web developers. As in each respective area, the quote is different.

    Our professional Los Angeles web design agency prices are connected with the scope of the intended development work, the team structure, the complexity of your digital project, and a rate card. Typically, the hourly rates start from $100/per hour for one web developer. Therefore, the development costs may increase depending on the level of expertise of the web developer and the overall complexity your project requires.

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