UI/UX Design Services for Startups

Our UI/UX team designs user interfaces for mobile apps and web products that increase conversion, reduce cost of maintenance and build a consistent user experience.


Developing micro-interactions for the Lightning Design System


Redesign of the support portal and 30% improvement in users’ ability to get the answers they want


Designing a new onboarding flow that increased completed sessions to over 60%

UI/UX design approach for small businesses

We extend product design departments and fast-growing startup app development teams of early-stage businesses. We provide ongoing UI/UX design, remote staff augmentation and constant iterative design improvements. The process is highly involved and requires deep collaboration on both sides.

Capabilities UI/UX design services for startups

From competitive analysis to interactive prototypes, our agency implements engaging and simple-to-use user interfaces. Our user-friendly product design helps companies achieve quantifiable business goals through output that captivates the customer and sets them apart from the competition.

User experience design

  • Discovery
  • UI/UX audit
  • User interface structure

User interface design

  • Visual interface & interactions
  • High-fidelity clickable prototypes
  • UI Kit based on atomic design principles

Our startup UI design company clients

We work with established companies and growing startups around the world.

app annie logo
avast logo
cafex logo
datum logo
final logo
forward logo
human api logo
june logo
mozilla logo
oppo logo
oracle logo
salesforce logo
southern company logo
tile logo
truebill logo
turo logo
We reached out to Ramotion for support on a significant update to our product. The team provided an expert that perfectly matched our needs and the resulting collaboration was a huge success. I definitely plan on working with them again.
Mark Opland
Mark Opland
Product design director at Xero
Ramotion is helping us create a well-rounded and engaging experience for all of our customers. They feel like part of our internal team, and we have a great working relationship.
Clay Colburn
Clay Colburn
CTO at Inspo
Ramotion is a rock solid team. They combine an innate instinct for good design with a keen understanding for real world business challenges.
Khoi Vinh
Khoi Vinh
Senior Principal Designer at Adobe
I have impossibly high expectations, and the talented team at Ramotion didn't disappoint. They delivered thoughtful, polished designs, and code that made an outsized, positive business impact by dramatically increasing our customers' ability to find and understand support site content.
Brian Beaver
Brian Beaver
VP of Design at Turo

FAQ on UI/UX design services for startups

  • Why are UX design services important for startups?

    A UX design can assist you in various ways when starting a business, as detailed below.

    Determine the Market Need for Your Product

    There are numerous reasons for startup failures; however, the most common explanation is "lack of market need." Most of these firms provided a product or service for which there was little to no market demand. And this demonstrates an absence of study into the actual issues that new customers face and the critical need for viable digital solutions to address them.

    Defining the problem and comprehending the users are critical components of the user experience design process, which is the main aim of a promising startup UI UX design agency. Along with the UX design created by a UX design agency, you will walk through user research in web design and UI UX design, meet with users of web design services, mobile apps, and digital platforms, observe them in their natural context and respond to challenges.

    Develop items that people "need" rather than "want." Rather than pursuing ideas, focus on resolving issues. This process helps any UI UX design company to create mobile apps according to usability testing and to develop transformative user experiences when you create digital products. All web design projects need a good digital strategy, design systems, and a creative design team to design a good UX UI for your target audience.

    Design of a Brand at web design agencies

    Branding is critical, as it is the identification that enables your potential clients to identify you in today's congested digital world. It assists you in establishing trust with your clients. To create a fantastic brand design, you'll need a UX designer who can devote significant time to determining the logo, color scheme, guidelines, icons, and typography for your artifacts, as well as the seating area and office atmosphere. Branding enables you to offer a uniform image across all internet channels.

    The UX designer will understand your business needs and your clients' and users' needs. Based on this insight, he assists you in developing an efficient digital strategy and digital marketing plan for your firm.

    A solid online presence is critical to the growth and success of your startup in a discovery phase. A website lets you inform the public about your business, business model, and services. In addition, your web presence with the help of enterprise software developers allows you to make your business always accessible to a global target audience.

    UI UX design agencies work with you to find user needs. For example, user experience designers from a digital product agency create mobile apps and an intuitive website with amazing digital products that promote your business. A well-designed website with well-written content entices people to consider the offerings you're making. Remember that an online presence does not have to be limited to a website; you must employ all accessible social media channels to present yourself.

    UI UX design agency creates appropriate material for various social media sites, develop mobile app design, and ensures that it is routinely uploaded on each channel. Ui UX design agency will enable you to communicate with potential customers and learn about their preferences and wants.

  • How does UX design help small businesses and startups?

    Several exclusive insights and essential points exist where the Ui and Ux designers from a creative agency assist small businesses and startups. Here are some of the major ones:

    Clear vision**

    If you try to pursue perfection before even understanding how your product can be relevant, it will paralyze your brainstorming process based on research made by user experience companies. Thus, it would help if you established the foundation for your user journey map. Having a clear perspective of the customer's genuine demands will save us time and money in the long run.

    Prevent issues from the start

    It's easy to become a victim of yourself by releasing every functionality you have in mind and testing the experience afterward. The main point here is that the initial impression of your app is the most important, so don't let your customers down.

    Ideal for closed beta testing

    Showing your app to as many beta-testers as possible is tempting. However, it is acceptable to onboard the most valued users first and progressively add the rest with limited resources. Identifying the correct user persona and providing a positive experience with a brand identity for your first batch should be the top priority while collecting the initial feedback.

    It is possible to minimize usability concerns thanks to the tools that allow the development of terrific wireframes, define interactions, and construct prototypes with animation. The final input from the end user in the production environment provides the right picture. But it can be too late and too expensive to do so. Top UX designers and user experience design agencies make this process of creating UX UI design much more accessible.

  • What kind of startups are your target UX design customers?

    Every startup out there who is developing or is about to begin developing digital products of their own has to implement the UI/UX design. So let's review just what kind types of startups require the UI/UX in their digital projects:

    • Agriculture startups
    • IT-related startups
    • Education startups
    • Entertainment startups
    • FoodTech startups
    • Healthcare startups
    • Hospitality startups
    • Music startups
    • Media startups
    • Pharmaceutical startups
    • Telecommunication startups
    • Transport startups
  • How long does UX design for startups take?

    The process will follow a similar path if you are in a discovery phase and just starting out working with a UI/UX designer or a professional design agency. In our UI/UX studio, we've structured the whole process iteratively, with an eye on effectiveness and adaptability.

    Web designers at top UX design agencies use existing tools of marketing websites to make enterprise software and UX research phase quicker. In the end, the client gets the best UX UI design which is made according to user experience agency reports and user needs.

    Conduct research

    Each good UI/UX development process begins with research. Our UX studio performs market research and analyzes competitors' new ideas. That enables us to develop solutions and digital design methodologies one step ahead of the competition.

    Additionally, this is the stage at which the best UX design agency becomes acquainted with business logic and client requirements. Therefore, the right UX design agency provides any style guides or references as soon as possible. In that manner, UI designers of a digital product agency will be able to better understand your requirements and needs according to usability testing.

    Schematic diagrams

    A wireframe represents your application's skeleton, illustrating how all the screens will be connected and what elements will be displayed on them, from buttons and pop-ups to visual and textual content. However, no material has been contributed: images, videos, copies, and even colors and fonts will be uploaded later. At the moment, the wireframe demonstrates the product's logic and is in black and white to prevent us from focusing on the user flow.

    Conceptual design

    After analyzing all available data, our UI UX design agency proposes web design of 1-2 visual displays that accurately reflect the style and primary user interface. They illustrate layouts and critical aspects and are excellent for presenting ideas to customers. Before proceeding, we want to ensure that our customer is comfortable with our selected direction, so we schedule a meeting with the team. If everyone is satisfied, we move on to the next step.

    Graphic design

    The visual design incorporates animations, logos, custom fonts, and colors into a website. As a result, you'll have an attractive clickable prototype that matches your brand's style and tone of voice. In addition, it can be forwarded to the development team for coding or demonstrating your design concept to potential sponsors. If you haven't yet identified a trustworthy professional team, our web design firm might be just what you are looking for.

    Overall, the UI/UX development takes 1-2 months and costs additional money; several entrepreneurs believe they can skip it.

  • What is your agency's UI & UX design startup process?

    Per our UX and branding agency's guidelines, we follow a 6-step process of creating a UI/UX design for startups. Here's a brief overview of the techniques that our project management team takes care of.


    We gather all the mandatory requirements during this stage, such as user personas, critical use cases, current pain points, business goals, and various industries with their best practices.

    UI/UX audit

    After that, we audit the current and competitive UI/UX exceptional design. The process consists of equity analysis, areas of opportunity, takeaway synthesis, WCAG 2.0 accessibility check, and competitive analysis.


    Our UX professionals will construct your information architecture, UX map, and low-fidelity wireframes and draft a clickable prototype.

    Visual concept and style application

    Visual direction, mood boards, UI concept of the key screens. Applying a visual concept approved on the previous stage to the rest of the screens.

    Motion and iconography

    As a digital product studio, we will implement motion studies of the interface behavior, iconography, and illustrations.

    Assets and guides

    A consistent library of UI elements (UI Kit based on atomic design system principles), recommendations for the development team, iconography, illustrative guidelines, and other brand identity elements when needed.

  • How much does it cost to hire your UX design startup agency?

    Our UX UI design agency prices correspond with the scope of the digital project on your hands, the dev team, the complexity of your product, and our rate card. Typically, the hourly rates start from $100/per hour for one UI/UX developer. Therefore, the development costs may increase depending on the developer's expertise level and your project's complexity.

  • How important is the UI & UX Design for startup product?

    The primary and core importance of the UI/UX design inside a digital product is straightforward. It ensures that the quality of the digital product design and the customer satisfaction levels are at the same level. In other words, UI/UX best designers simplify the product functionalities, making it significantly easier for users to achieve their goals with the least effort. Most importantly, UX/UI designers follow a simple guide when creating a product.

  • What are your UI/UX design startup agency's main principles?

    Our agency follows the following principles:

    User-friendly design

    Services must be developed with the user and their goals in mind if they are effective. Take pleasure and emotion into consideration. That should be the prominent place to start. Personas can be a helpful method to describe and empower consumers. Gather all of your data on users and decide which aspects are essential. Then let them have a say in the design.

    Knowledge-based design

    Collect data that could help you enhance your design solutions. So if you want to make better design decisions, you need more information. Begin by determining the design's goal. It's incredible how often you can ask a designer, "What is the purpose of this page?" and receive a blank stare. What is the process's, page's, and component's overarching goal?

    Collect existing user behavior analytics and research that illuminate what users want and how they want it. These can be incorporated into success indicators. The expertise doesn't need to come from within your organization; competitor reviews can be helpful. Test early and often, and keep measuring once you are alive to verify that you are doing the right thing.

    Concentrate on the task at hand

    Make things as simple as possible for users. Simplify the design by breaking down tasks into digestible bits. Have a firm understanding of what matters. Secondary and edge scenarios may necessitate more content or a different format, but they shouldn't detract from the primary aim.

    Make it simple

    The poor layout is the number one killer of a well-considered design strategy. A cluttered design is challenging to use and decreases user pleasure. Instead, one should strive for a clean and straightforward plan that makes the experience more enjoyable.

    Everything on a screen diverts attention away from other things, so its existence must be justified. Communication clarity has to be a top priority. A page's goal and content should be evident at a glance. Maintain a proper heading hierarchy and avoid using heading styles to design the text, as this can cause accessibility issues.

    Make use of standard procedures

    Design norms can assist in simplifying a design unless there's a compelling reason not to use them.

    You may believe your unique navigation and unexpected interactions reflect your personality or brand, but users will be turned off. Because of their reach, Google, Microsoft, Facebook, and Apple can get away with introducing new standard elements. Unfortunately, most strong brands don't have that kind of clout. Users want to complete their tasks. They're not there to ogle your work.

    There's a rationale for the existence of radio buttons, checkboxes, and dropdown menus. First, recognize what they're good at and what they're not good for. Then, make proper use of them. You don't require any new techniques. This rule should be applied to all design elements.

    Be consistent rather than prescriptive

    Create a pattern/component library and use it regularly. Then, only change it if the situation calls for it. Designers, rather than consumers, usually notice individual design variances more than users, but those variations might still generate confusion and lead to a negative perception of your brand.

    Errors should be avoided

    A good design reduces the chances of a user making a mistake. When it's impossible to prevent, ensure your consumers know what they need to do to succeed.

  • What UI/UX design services for startups does your firm provide?

    Apart from the UX design services our design team provides, we also have a wide variety of other development services. Our UX design firm aims to create visually appealing and brand-strengthening digital interfaces, motion design, brand strategy, human-centered design, interaction design, industrial design, developing transformative user experiences, and other relevant design services. If you want more about the other UX services, leave us a message.

  • What are UX research deliverables for startups?

    Business Objectives and Technical Requirements

    A UX specialist begins with understanding the product vision or the business case for the product's existence. The statement should be written in plain language and include the problem being addressed, the suggested solution, and a general description of the target market. Additionally, it should describe the distribution platforms and reference the technological methods by which the product will be distributed. It should not exceed one page in length and summarize the What, Why, and How.

    Competitive Analysis

    It is critical for anyone beginning to create a new product to ensure a good market fit. Importantly, as part of a UX strategy, the product must also have a compelling competitive advantage and a superior user experience compared to competitors.

    Competitive analysis is "identifying and assessing your competitors' strategies to ascertain their strengths and shortcomings compared to your product or service."

    A component of user experience research is a competitive analysis study that identifies the top five competitors and analyzes their strengths and weaknesses. This step assists in establishing a design direction by defining specific goals and outlining the elements that will be prioritized.

    User Personas and User Experience Research Reports

    UX designers must ensure that stakeholders understand the product's customers' needs. Creating personas to capture and express user behavior patterns and performing user research are tried-and-true methods. Personas are fictional representations of a product's typical users; by including their goals, desires, and interests, they assist the project team in developing empathy for the user.

    Additionally, user research is a vital part of the UX design process. It entails a variety of strategies for deriving behavioral patterns, providing context, and providing insight into the design process. Several user research tools and approaches are available—simply, it's a matter of selecting the appropriate "lens" for the proper situation.

    Before beginning user research, it is critical to developing a research plan. That is a document that will aid in communicating the research's objectives and methodologies and securing stakeholder buy-in. Additionally, it is an excellent tool for keeping everyone on track during their study.

    After the user research phase made by the UI UX design agency, a report summarizing the findings is prepared. UX designers are then tasked with designing the product around those components.

    Information Architecture and Sitemap

    A sitemap is a graphical representation of a digital product's components and data. It denotes the hierarchy of an App's or website's content. They are, along with wireframes, one of the most fundamental UX outputs and are rarely overlooked during the UI UX design process.

    Sitemaps assist in the organization and labeling of a product's components to facilitate navigation, findability, and usability; they also help define the taxonomy and user interfaces.

    Sitemaps are helpful resources that should be updated as the product evolves through rapid prototyping and user testing. In addition, a numbering system is frequently used during the design workflow to ensure that everyone is on the same page while discussing the product's content.

    Maps of User Experiences, User Journeys, and User Flows

    An experience map is a visual representation of a user's journey through a product or service—their goals, needs, time spent, thoughts, feelings, reactions, worries, and expectations—in other words, their overall experience during their involvement with the product. It is often presented in a linear timeline format, highlighting contact points between the consumer and the product.

    User journeys and flows are more about the sequence of actions and indicate how people now interact with a product—or could potentially interact with it. They illustrate user behavior, functionality, and the critical tasks a user may do. By evaluating and comprehending the "flow" of the many functions a user may perform, you can consider the type of material and features to include in the user interface and the kind of UI the user will require to complete them.

    Much of UX is concerned with resolving user difficulties. When designing a user journey, the designer must first understand the persona, goals, motivations, present pain spots, and primary objectives.

    User Experience Wireframes

    Wireframes are a UX designer's bread and butter and one of the most often used deliverables on a project. They are primarily a layout tool, but they also assist in defining the information architecture, content spacing, functionality, interaction design, and desired user behaviors. Wireframes are a fundamental part of the user experience web design skills; they are two-dimensional "blueprint" drawings of a design framework and interface elements that illustrate what belongs where.

    Wireframing is a critical stage in the user experience design process since it is a cost-effective method for a UI UX design agency to explore ideas and develop unique concepts that satisfy consumer needs. Wireframes are fundamental and, as such, are critical in defining the structural integrity of a design and the user flows across an App or website under various use case situations. In addition, they're excellent for rapidly prototyping beyond drawing and come in multiple flavors—from low-fidelity.

    Interactive prototypes

    Another critical deliverable during a user-centered design process in the work of web design and UX design agencies is interactive prototypes that give life to the product. Prototypes save significant time and money since they demonstrate how things will work in real-world use-case scenarios and enable rapid design iteration and user testing. Additionally, they aid a designer in efficiently communicating their design at various stages of the UX design process.

    Prototyping can occur at any moment during the iterative process of discovery. From paper prototypes to fully polished designs, an internal review of a product prototype enables a UX design agency to understand how the user interface design will look and how the product will perform when a real user interacts.

    Interactive prototypes of a UX UI design firm significantly aid in user testing. For example, rather than leading potential consumers through static pages, they may test a product that feels completely authentic, providing ideas and positive feedback for a digital agency.

    Graphic Design

    The visual design of websites and digital apps significantly impacts a user's digital experiences and must therefore be treated with caution. Hopefully, a good deal of interaction design and usability heuristics have been established during previous stages of the UX design process, allowing the designers to concentrate on the graphics. It's one final chance for a design team to elevate the digital product.

    Visual design is the final step before developers are assigned, and it is during this phase UI UX design agencies create a style guide and final specs. It's not just about "prettying things up" but also about defining or implementing a brand color scheme and influencing usability through layout, contrast, and visual hierarchy.

    Style Guide and Specifications of UI UX design agencies

    The final phase in the UX design process provides developer specs and a style guide. Style Guides are critical for the long-term success of a product's final design.

    A style guide ensures consistency in applying designs across branding, visual styles, colors, fonts, and typography. We also use UX design agencies to provide UI behaviors, design patterns, language, and rules.

    Specific style guides and specifications are manually compiled by UI UX design agencies or a UX company, while others are generated automatically. Creating a style guide is a time-consuming procedure that frequently takes six months, so any automation tool is a great time saver.

  • Why are UI and UX equally important?

    For all top UX agencies, UI UX design agencies, or even best UX agencies, the most critical digital transformation for UI/UX designers is understanding how two things combine. And the answer is straightforward. The UI and UX Design, as separate components, helps win the consumers' confidence and make them use your application and the new technologies they are looking for. It is especially true for legacy enterprise platforms that clients google.

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