Official Firefox rebrand
Official Firefox rebrand
Design for the world's first audio word processor
Iconography guidelines, assets and web design for the advanced and trusted digital forensics solution
Rebranding a solution that securely routes money abroad. Acquired by WorldFirst
Brand identity for iOS AppStore's most downloaded app by Snapchat
Rebranding and e-commerce solution used by 180,000 entrepreneurs
We use both a project-based approach and ongoing brand development services depending on our client's size and needs. They include brand identity design, iconography, illustration, and other brand design assets and guidelines that set a strong brand foundation for future growth.
The result of our company branding process is a comprehensive brand guideline that can be used to design a marketing website and other product design assets like brand illustrations that reflect the new brand.
We work with established companies and growing startups.
Within 3 months, our new brand was launched. Among industry and potential users, it increased our brand identity and recognition by roughly 66%.
Thankful for the Ramotion team for helping us take the Volusion brand to the next level. Couldn't have done it without them.
We've been trending on the front page of leading design platforms multiple times. Our in-house senior designer, who has exacting standards, thought that our branding was one of the best that he has seen online.
The new branding could help Mozilla position Firefox as more than just the browser everyone is already familiar with—and help users get familiar with Firefox’s entire system of services.
We call our brand identity process the Funnel.
This work process is inclusively being done with the client team to achieve the desired results while jointly immersing into the brand identity process. We do not leave you out of sight, just to come back with an outline of our exclusive vision. We collaborate and try to make this process transparent to break down every single step.
We have three basic rules that we follow:
We divide the Funnel process into several steps:
We start by understanding your product and company, which is an underlying basis for all other steps.
In this stage, we audit an existing product or company's visual identity while analyzing competitors' visual identity. Done to form a hypothesis on the applicable brand archetype (when needed) and define an area of future visual positioning.
This stage is all about visual inspiration and conceptual metaphor. It helps align the emotional aspect while building a foundation on a future color palette, shapes, and dynamics.
Here we venture to explore more concepts and general directions on how the logo may look. We follow Visual positioning and Brand expression findings and recommendations. This stage helps to examine a lot of concepts and shapes fast.
Then we define a few (up to 3) sketches and refine their shapes. Here our focus is on the form and tonal contrast. Our team researches similar logos to avoid similarities with existing brands. However, it's not trademark research.
When it comes to a combination of a logo sign and a logo mark (which is a common situation for digital brands because they need icons, favicons, social network thumbnails, etc.), we start working on the wordmark when a logo sign draft shape is approved. We explore typefaces, cases, and design lettering to find the best pair for a logo sign.
Color matters. People mostly judge products based on color, which proved various experiments. To make the logo and the brand identity with the best possible potential, we spent time exploring proper color combinations. Our decision-making process is grounded by information about the culture, physiology, and psychological influence of color.
At this stage, we construct a logo sign and wordmark with grids to make it perfectly balanced. Our team creates documentation to explain rules on how to use visual identity assets correctly. The complexity of the guidelines depends on the scope and project requirements.
Based on the projects our team has done previously, we can estimate that the production of a basic visual identity can take around three calendar months. Technically speaking, we can do the job even faster. However, the decision time is an essential and integral part of this process. It generally takes time for our clients to discuss the intermediate results and get along with the proposed direction.
We do not limit the variations and different brand identity options for our clients. Instead, we explore and present each choice to our client and directly discuss the produced work together. Furthermore, to support our work, we explore additional directions to state that the proposed solution is optimal for the company.
Usually, our hourly rate starts from $100/hr and rises, depending on your project requirements from the New York companies. The total project price is directly connected to the amount of work our team needs to invest. But it doesn’t stop there. Other factors directly affect the cost, such as the scope of work, team structure, and a rate card.
In terms of designing a visual brand identity for New York clients, we have our favorite tools pack. Most of them include Figma, Sketch, Adobe Illustrator, Adobe Photoshop, Adobe After Effects.
If there is any web development involved, we can work with the tech stack of your choice. Our core experience lies in ReactJS and Vanilla JS. Besides, we are huge fans of functional programming, so no wonder several of our projects were developed in PureScript and Elm.
Most of the agencies or companies located in New York are proficient in producing highly visual identity brands and tend to stamp lots of them every year. While we also love to collaborate with lots of clients, we do not just print the solution in one go and present it to our client like it is a pill that can cure everything.
Instead, we treat every project as a complex, definitive but fruitful alliance that can produce impressive results. While all of this may sound like a tedious process, we keep the entire development process transparent, simple, and efficient. Embedding the passion of our client vision into a brand identity development.
Apart from other New York companies involved in the brand identity process, we love to research every detail about the client's company requirements. Furthermore, over the past ten years on the digital market, we have developed three core principles that our team connects. And this is not only about the team union. It is about the connectivity with the client projects. These are the three simple factors that we follow.
These factors lead to trustful and productive results that many have already labored and are still enjoying the process.